Creative Marketing.
Writing & Editing.
Project Management.
"An integral part of my business, Anya anticipates my needs before I do! She immediately conceptualizes new ideas from my industry, then produces messaging that drives customers to my doorstep."
Bridget McGill, Principal - McGill Hospitality
What's my thing? I provide creative marketing, copywriting and editing, and project management services to individuals and organizations who benefit from a versatile skill-set and extensive experience across multiple industries including hospitality, healthcare, and higher education.
My areas of expertise include copywriting and editing, content creation, branding and design, social media and email marketing, website design and maintenance, digital and print collateral, blog writing, managing editorial calendars, public relations, and beyond.
I am also a published (and passionate) food writer with articles featured in East Bay Express, Alameda and Oakland Magazines, Culture Magazine, and Edible East Bay.
What else? As an outcomes-driven project manager and logistics supershe-ro, I leap tall task lists in a single bound. Adept at executing and tracking timelines and deliverables, I keep team members on task, successfully driving results.
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Specialties: Content Marketing • Writing • Editing • Proofreading • Branding • Social Media + Email Marketing • Web Content Writing • Web Editing • Website Design + Deployment • Graphic Design • Marketing Collateral • Public Relations • Project Management • Event Management • Meeting Facilitation • Back-End Operations • Policy Development • Process Improvement • Public Speaking • Critical Thinking • Higher Education
Core Tech Competencies:
SharePoint • Salesforce • HootSuite • Facebook • Twitter • Instagram • Pintrest • LinkedIn • Google+ • Yelp • Constant Contact • MailChimp • iContact • Canva • WordPress • Wix • InDesign • Google Apps: Gmail • Calendar • Google Docs • Sheets • Forms • Slides • Hangouts • Asana • MS Project • Slack • SurveyMonkey • Microsoft Office Suite • WebEx • Skype • Zoom
Operating Systems: Mac and Microsoft Windows
Marketing
Creating marketing strategy plans • branding guidelines • drafting and managing editorial calendars • email and social media marketing • marketing collateral • branding and formatting websites • producing and managing blogs • writing, editing, and proofreading: marketing materials, business documents, website and blog copy, newsletters, articles, social media posts, presentations, and surveys • public relations • amplifying message / story • photography
Projects
Managing and tracking project timelines • keeping leaders and team members on task • managing budgets • vendor relationships • producing small- to large-scale meetings and events • managing teams, projects, and tasks using Asana • leveraging communication skills • group facilitation • time-management • attention to detail • commitment to follow-through
Operations
Process improvement • process management • people management (managing 'up') • vendor and contractor relationships • drafting policy • needs assessment • identifying business technology applications and platforms • implementing and managing new systems • meeting management • recruitment and retention • team building • spreadsheets • presentations • manuals and business documents
Core Tech Competencies
Marketing
Adobe InDesign • Adobe Photoshop • Canva • HootSuite • Facebook • Twitter • Instagram • Pintrest • LinkedIn • Google+ • Yelp • Constant Contact • MailChimp • iContact
Website Design
WordPress • Wix • Beaver Builder
Business + PM Tools
Google Apps: Gmail • Calendar • Google Docs • Sheets • Forms • Slides • Hangouts •
Asana • MS Project • Slack • SurveyMonkey • Microsoft Office Suite • WebEx • Skype • Zoom
Operating Systems: Mac and Microsoft Windows
KAISER PERMANENTE
Healthcare
Engaged as a communications consultant for Kaiser Permanente - Northern California, I performed a range of high-level deliverables including project management of the online annual report, revamping the internal employee volunteer website, drafting infographics for partnering organizations, and managing communications plans for a high-profile website rollout and annual events.
Mission-Based Tech Start-Up
The CEO of a mission-based, women-owned tech start-up company engaged my services to create and build out operational infrastructure in time for product launch. Tasks ranged from analyzing business objectives and internal processes; identifying main pain points; process improvement / determining which applications and platforms would best meet the needs of the organization; deploying new platforms and creating policies and protocols; building a company intranet; creating standard operating procedures (SOPs); to recruiting, hiring, and on-boarding new contractors.
Hospitality
The leader of a burgeoning hospitality company, representing several of the finest manufacturers in the hotel and restaurant industry, needed back-end operations and digital marketing guidance from the ground up.
Tasked with the responsibility of helping this growing company reach its goals, I became a one-woman marketing department. I oversee all aspects of their public image, from managing the editorial calendar to producing critical collateral and social media messaging designed to increase their bottom line. I am also building and supporting the operational infrastructure needed to ensure the company’s long-term sustainability.
Public Health
Cristobal Consulting—a boutique consulting firm that supports organizational transformation in the healthcare and public health sectors—utilizes my services to build out their operational infrastructure in preparation for rapid expansion. I provide key project management, marketing services, and back-end operations management, allowing the consultancy to focus on strategic objectives and growth.
Event Management
In a period of rapid growth, I oversaw the operations and marketing efforts for a successful event management company, while keeping the partners and bi-coastal team on task. I built and led a social media marketing initiative that significantly grew community engagement, increased website traffic, and doubled their audience across numerous social media platforms.
High-level projects that directly contributed to the company's success during my tenure included production of the their inaugural goal planning retreat, creation of an interactive on-boarding resource guide, and an approachable consulting agreement for contractors to streamline project start-up time.
Philanthropy
The Moore Foundation was looking for someone to capture the voice of over 200 of their grantees as part of the organization's website redesign. Their Chief Communications Officer tapped my services and I delivered a portfolio that captured the essence of the foundation’s mission – that of fostering path-breaking scientific discovery, environmental conservation, patient care improvements, and preservation of the special character of the San Francisco Bay Area.
Program Design and Evaluation
Recruited by the founder of a small, but thriving organizational design and leadership consultancy, I provide public relations, writing, and editing services on key projects, allowing the company to focus on critical business objectives. Under tight deadlines, I edit and transform the tone of written products to reach a broader audience.
OTHER CLIENTS
Hospitality, Psychotherapy, Education
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East Bay Restaurant Supply
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Watch Hill Hospitality
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The Therapy Jar
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Micheline Ward, MFT
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Stefanie Greenberg, Educational Consultant
Beth Roemer, MPH, Executive Director - Kaiser Permanente
"In her role as project manager within a small institute, Anya wore several hats including project lead, operations manager, marketing coordinator, event producer, and writer. I depended on Anya for her keen judgement, creative problem-solving skills, multi-tasking talents, and her ability to manage projects with aplomb. I am delighted that she is sharing her expertise as a consultant."
Deborah Greene, CEO - LiveaMoment
"At a time of accelerated growth and pre-product launch, I recruited Anya to build out operational infrastructure for my tech start-up. She deftly developed policies, processes, HR procedures, as well as communications and PM platforms. Anya took on the position with the intention and heart of a long-term hire. We are in fantastic shape as a company to proceed and it is due to her incredible contributions."
Paige Miller Buck, Partner - Kennedy Events
"Anya was invaluable to our event business as our director of operations and marketing. She kept two busy partners on track and our growing and geographically dispersed team on task, all the while leading marketing efforts and high-level projects. It was a pleasure to have her warmth, professionalism, and strong work ethic on our team."
Kristene Cristobal, MS, Principal - Cristobal Consulting
"As business manager, Anya has skilfully integrated effective systems and processes into my consulting firm, contributing to our efficiency and effectiveness in serving our clients. Anya is a warm, yet tenacious project manager who helps keep work on track across our portfolio."
Catherine Brozena, CEO - ColorThisWorld Communications
"Anya is an all-around rockstar and I truly enjoy partnering with her on communications projects. She possesses a natural intuition and insight for what serves customers and small businesses best, and she brings a wealth of skills and experience to any task at hand. Anya's approach is engaging, collaborative, and very creative."
Can't clone yourself just yet? Reach out and ask
for help. I look forward to hearing from you.
t. +1 (510) 825-9044
e.
San Francisco Bay Area (+Virtual)